Be The Change Campaign
Brief: ‘Say it like it is’ a campaign partnered with Greenpeace to encouage speaking out about the planet and how we can make a difference.
Roulette Final Project SODA & Cam Day Trust
Joint Runner Up
Solution: Using the phrase ‘Say it like it is’ I wanted to work on developing a typographic campaign outside of my comfort zone using risograph printing and coloured stock paper. The meaning behind the campaign is to create an impact and to use statements that show honesty and openness to the problem to encourage people to make a change and do the right thing. Using a large scale installation creates impact and makes people stop and listen to the problem and make change for the better in whatever way they can.