Callaly - Breaking the Stigma
A recent project I was tasked with creating a campaign using a brand and an article from the Guardian. I decided to choose the brand Callaly a modern day period product company that aims to empower women and their periods.
As part of the campaign I wanted to tackle period poverty and break the stigma surrounding periods, with the aim of normalising the issues and empowering periods and people's knowledge of them.
My campaign is based to fit on social media to capture young people and enhance their education on periods.