Brief: Create a drinks brand that has a nootropical benefit beyond the purpose of being a refreshment.
Solution: Ever struggled with getting out the door for a night out ? Ever wished that you could feel that extra boost of confidence just when you need it ? Then meet Dutch Courage an alcoholic confidence boosting drink designed to give you that little pick me up just before something big that you feel overwhelmed by. This drink is aimed at students ideal for pre drinks and partying along with friends. There would be a pop up campus based launch at freshers fairs offering a chance to try the range of drinks and see the benefits.