LEGO LASTS A LIFETIME
Did you know that 100% of Lego is bought by adults ? Furthermore, it is mostly played with by children. With this campaign I hope to make that change.
Lego Lasts a Lifetime aims to get adults and children to connect with Lego, playing with their old bricks. Alongside this campaign I have created an eco-friendly sustainable toy box that can be used to store Lego when not being used. The toy box is made from sugar cane something that Lego is looking to do with future Lego sets to reduce their environmental impact on the planet.